Writing and communication

At LSTM, we strive for clear, consistent communication that reflects our values and mission. Our written style guide ensures that the voices of our diverse, global community, whether students, staff, or supporters, are unified and impactful. This guide is essential for maintaining our reputation for collaboration, equity, and excellence in global health, ensuring that everything we publish is a true reflection of who we are and what we stand for.

But we are a complex organisation, communicating with many different people. By adhering to this style guide, we maintain a shared voice that helps us communicate effectively across all platforms and audiences, reinforcing our global presence and the significant impact of our work. With a joined-up approach we have an opportunity to have great impact in all our communications, build recognition and trust, and strengthen the reach and impact of our brand and reputation.