Brand Toolkit
Everything you need to represent LSTM clearly, consistently and confidently.
LSTM is a complex organisation and our brand enables us to represent ourselves consistently and professionally. It helps differentiate us from competitors in the crowded marketplace of higher education and research and, when applied consistently, our brand helps us build recognition and trust with our different audiences around the world.
These guidelines contain detailed information on how to apply the Liverpool School of Tropical Medicine brand for maximum impact. They are a living document and will be updated regularly.
Sections
Writing and communication
Voice, written style and house style.