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Section 02

Visual identity

Logo, typography, colour and layout.

How LSTM looks: our logo and the Super Sail, typography, colour, and the grids that hold them together.

Guidance in this section

  1. Logo

    Our primary and secondary logos, colour versions, minimum sizes, clear space, positioning and incorrect use.

  2. Super Sail

    Using crops and zooms of the sails from our logo as a background device, with approved colours, tints and photography.

  3. Typography

    Roobert and Arial, type hierarchy, how to set type, expanded type and pull-outs.

  4. Colour

    Our colour palette, with values for print and screen, and the colour combinations we use.

  5. Layout and grids

    The grids behind our portrait, landscape, spread, square and long formats.