| Question | Answer |
|---|---|
| Typeface | Roobert. If Roobert is not available, Arial |
| Getting Roobert | On request from the marketing team |
| Minimum size | 10pt |
| Leading | Headlines type size × 1.05. Eyebrows and subheads × 1.1. Body × 1.2 |
Primary typeface
Our approved typeface is Roobert, which is a downloadable font available on request from the marketing team. This typeface should be used in all external-facing printed materials such as posters and leaflets. If Roobert is not available, Arial can be used as a replacement.
External design agencies must request access to the Roobert font from our marketing team, who will provide the necessary licensing information and terms of use.
The alphabet in upper and lower case, and the numbers 0 to 9, set in Roobert Bold.
Alternative typeface
Our alternative typeface is Arial. This is our fallback if Roobert is not compatible. Arial is generally already installed on most machines and applications.
The alphabet in upper and lower case, and the numbers 0 to 9, set in Arial Regular.
Hierarchy
By combining type sizes, weights and negative space we can create a simple and understandable information hierarchy.
A clearly defined hierarchy is important to guide the reader through the text. There must always be a distinctly recognisable difference between the type sizes used.
| Style | Typeface | Example |
|---|---|---|
| Eyebrow | Roobert Bold | ABOUT US |
| Headline | Roobert Bold | Dedicated to research and education in tropical medicine |
| Subhead | Roobert Bold | We’re ranked in the top 6% of universities worldwide for the quality of our education and research. |
| Body | Roobert Regular | You will learn from world-leading experts, strengthen your understanding of global health priorities and the research underpinning them. |
Accessibility: Minimum size
Roobert is an accessible font. The font should be reproduced at a minimum size of 10pt to ensure legibility and clarity.
Setting type
When setting type, the leading should be consistent across various applications. Leading refers to the space between lines of text. Leading can be calculated with the following formulas. Type sizes are for example only.
| Style | Typeface | Example size / leading | Leading | Kerning | Case | Alignment |
|---|---|---|---|---|---|---|
| Eyebrow | Roobert Bold | 10/11pt | Type size × 1.1 | +200 | Uppercase | Left |
| Headline | Roobert Bold | 80/84pt | Type size × 1.05 | 0 | Sentence case | Left |
| Subhead | Roobert Medium | 30/33pt | Type size × 1.1 | 0 | Sentence case | Left |
| Body | Roobert Regular | 15/18pt | Type size × 1.2 | 0 | Sentence case | Left |
For example, eyebrows at 10pt would have 11pt leading, headlines at 80pt would have 84pt leading, subheads at 30pt would have 33pt leading, and body copy at 15pt would have 18pt leading.
Expanded type
For eye-catching headlines and campaigns we can use expanded typography, often where the copy reaches over the edges of the surface or page. This works well on items like posters and brochure covers.
This can be used for shorter pieces of text that are easy to read. Care should be taken to ensure legibility, so there should be enough of the text remaining to make the sentence clear to read, and so that the treatment looks intentional.
Important
The examples shown below are for illustrative purposes only, and the expanded typography treatment should only be used by the marketing team. Contact marketing@lstmed.ac.uk for further information.
Pull outs
We can use circles as a device to highlight text and pull out key information.
