Colour is one of the most important tools we have to express our brand identity. Utilising the appropriate colour palette is critical to how we connect and resonate with our target audiences.
Colour palette
Our core palette of red and burgundy is softened by a sandy off white. This makes the original palette feel more human and approachable.
Red
- HEX
- #DC002E
- RGB
- 220, 0, 46
- CMYK
- 0, 100, 81, 4
- Pantone
- 186 C
Burgundy
- HEX
- #790033
- RGB
- 121, 0, 51
- CMYK
- 0, 100, 30, 61
- Pantone
- 7421 C
Sand
- HEX
- #F4F1DE
- RGB
- 244, 241, 222
- CMYK
- 0, 1, 9, 4
- Pantone
- 9224 C
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Black
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
Sand Light
- HEX
- #FAF7E9
- RGB
- 250, 247, 233
- CMYK
- 0, 1, 7, 2
- Pantone
- 9285 U
Sometimes we will want more flexibility in our colours, and we are in the process of finalising a secondary, complementary colour palette at the moment.
Colour combinations
Some colours are not suitable to be used in combination with others. The combinations below are approved.
- Contrast between Sand and Burgundy: 9.93:1
- Contrast between Red and Sand: 4.52:1
- Contrast between Sand and Red: 4.52:1
- Contrast between Burgundy and Sand: 9.93:1
- Contrast between Sand and Red: 4.52:1
- Contrast between Black and Sand: 18.48:1
- Contrast between Sand and Red: 4.52:1
- Contrast between Sand and Burgundy: 9.93:1
- Contrast between Sand Light and Black: 19.54:1
- Contrast between Burgundy and Sand: 9.93:1
- Contrast between Red and Sand: 4.52:1
- Contrast between Black and Sand: 18.48:1
Accessibility: Reading the contrast ratios
Each combination shows the contrast between colours that touch, calculated using the WCAG 2.2 formula. AA and AAA pairings meet the standard for text of any size. AA large pairings meet it only for large text: at least 24px, or 19px bold.