Logo | LSTM Brand toolkit

Our logo is one of the most important parts of our visual identity.

At a glance

Provisional: awaiting design sign-off

Question	Answer
Which logo	The primary logo, wherever the “Liverpool School of Tropical Medicine” text remains legible
Minimum height	Primary logo 14mm or 40px. Secondary logo 7mm or 20px
Clear space	At least the width of the sail device on every side
Files	RGB for screens, CMYK for print

Primary logo

The brand mark consists of three elements: the sails, the wordmarque, and the descriptor. The relationship between these elements is fixed and should never be altered.

Provisional: awaiting design sign-off

The three elements of the primary logo

The primary logo should be used wherever possible, as long as the “Liverpool School of Tropical Medicine” text remains legible. It should also be used in external applications, such as advertising and signage, where audiences may be encountering our brand for the first time.

Download the logo

Logo assets can be downloaded here. CMYK files are for printed materials and RGB files are for digital outputs. All three levels of the logo are available (full marque, wordmarque and sails) in a variety of formats to suit all uses.

Logos for screen (RGB)

For websites, social media, presentations and email. Full colour, black, white, red, burgundy and sand versions.

SVG · PNG · JPG · EPS · PDF

Asset required. File not found at public/downloads/lstm-logos-rgb.zip

Logos for print (CMYK)

For posters, brochures, signage and other printed materials. Full colour, black, white, red, burgundy and sand versions.

EPS · PDF · JPG

Asset required. File not found at public/downloads/lstm-logos-cmyk.zip

Secondary logo

We have a secondary logo which can be used in place of our primary logo when we don’t need to reinforce or introduce our full name, and it’s clear who we are. It can also be used in instances where the brand mark needs to be reproduced at a smaller size, where the descriptor text would be hard to read, such as on some items of merchandise, or small scale digital and print applications where we have already introduced our full name.

Secondary logo

The secondary logo should be used in full colour wherever possible. Mono versions are available and may be used in instances where a colour treatment is desirable, such as in the creation of merchandise.

Colour

Where possible we aim for a logo to be a single solid colour. When using our logo on a background, ensure high contrast and legibility.

Provisional: Examples recreated from the logo files

Sand on Red

Sand on Burgundy

Asset required

Logo on Black

Lost in the PDF export

Red on Sand

Asset required

Logo on Sand (second example)

Lost in the PDF export

Black on Sand

On images

When using our logos over images or graphics they should appear in black or white. This ensures our logo is always legible and avoids unwanted colour clashes.

Minimum size

The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.

So our name remains legible, our full marque has a minimum height of 14mm or 40 pixels. Our wordmarque is more effective at a smaller size than our full marque.

Minimum height

Provisional: awaiting design sign-off

Logo	Print	Screen
Primary logo (full marque)	14mm	40px
Secondary logo (wordmarque and sails)	7mm	20px

Clear space

Our logo needs to have its own space to make it easy to read and keep it legible at all times. This “exclusion zone” is calculated using the dimensions from the sail within our full logo. The exclusion zone around the logo should be at least the width of the sail device. Don’t position anything else in the exclusion zone.

Provisional: awaiting design sign-off

Clear space: x is the width of the sail device