Super Sail | LSTM Brand toolkit

We can use different crops and zooms of the sails from our logo to create dynamic backgrounds and continued brand recognition.

This “Super Sail” device enables us to add texture and interest to our designed materials, whilst retaining a close link to our existing visual identity.

Important

When using the Super Sail device, care should be taken to ensure that the treatment is clearly recognisable as relating to LSTM.

Crops

Larger crops (those showing the sail in full) should be used on small formats, such as business cards, and in materials where we need to establish our identity quickly.

Closer crops can be used to add texture in publications where our identity is already clear, e.g. our Graduation brochure.

Three examples of the Super Sail: each is a close crop of the sails in burgundy and red tones, filling a landscape rectangle. — Example crops

Super Sail crops

Crops of the sails for use as backgrounds.

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Colours and tints

The Super Sail can be used in these colour and tint combinations.

Asset required

Burgundy base and 20% tint of red

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The sails in a 20% tint of burgundy on a red background. — Red base and 20% tint of burgundy

The sails in red on a burgundy background. — Burgundy base and 100% red

Asset required

White base and 50% tint of sand

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The sails in a 50% tint of white on a sand background. The contrast is very low. — Sand base and 50% tint of white

Asset required

Red base and 100% burgundy

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With photography

The sail can be used as a mask device too. Be careful to ensure the image is still legible.

Asset required

Images placed inside the sail

Example lost in the PDF export

Asset required

Images layered with a 50% opacity white sail on top

Example lost in the PDF export

Images can be placed inside the sail, or images can be layered with a 50% opacity white sail on top.